Digital Eight Want Bona and Rong-rong Global

JAKARTA - In order to reach the international market, the game "The Great Adventure: Bona and Friends" must first succeed in regional markets (Indonesia).

According Basuki Wirawan, Consultant Game publisher Digital Eight, this is a procedure that must be taken in connection with the mechanism of the Apple App Store application store where the game is marketed. "There is a minimum purchase amount to be achieved at the regional level, can only be accessed by consumers in neighboring countries such as Malaysia and Singapore," said Basuki.

The problem, though relatively unknown in the country, overseas users may not be familiar with the character of Bona and Rong-rong the main character as well as the unique element in this iOS game. Then, how can the two characters that can be accepted from the audience across the country?

"The way marketing should be distinguished from the games already internationally-known characters. Position them as regular characters from the beginning we are introduced to the players," said Basuki. He pointed Rovio game Angry Birds made a successful successful and is now known by the bird figures are manifold.

Game "The Great Adventure: Bona and Friends" IOS-based game itself is available for iPad and iPhone. In a game that was released by Digital Eight on Thursday (27/09/2012) yesterday, the players offered a number of puzzles that can be solved with logic and intelligence.

The plan, developed by game studio Manticore will be priced around U.S. $ 4.99 for the iPad version and U.S. $ 2.99 for iPhone cling currently registered in the App Store in October.

In addition to this game, Digital Eight also released a mobile game titled "Mombi's Goal" and two online games, the "Giga Slave Indonesia" and "Knight Age of Indonesia."

Benefit Assets

For marketing mesukseskan game in the regional market, will utilize Digital Eight media that also incorporated in the Reuters Group of Magazine-place game publishers shelter.

"We will use the access to communities such as magazines owned by Hai and My friend," said Basuki. This includes promotion held in events held by the magazines. According to him, it has not been done by other game publishers in Indonesia. "We have assets, it should be utilized," he said.

Examples of these efforts include the race to make the soundtrack for the game Giga Slave Indonesia jointly hosted by magazine Hai. After the promo for 4 months, was able to collect 123 contest finalists. Four of them went on to become winner of the CD the song will help spread the cafe along with the commercialization of the game time is concerned.

As a publisher, Eight Digital still rely on third-party game development. Two game "The Great Adventure: Bona and Friends" and "Mombi's Goal" which was released this publisher developed by local developers Manticore Studio.

In the future, Digital Eight plans to reach more local developers. "Some of that will participate include Agate and Altermyth towed. We do not specifically restrict certain types of games, but of course there are requirements or we need to be met," said Basuki.

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