Apple-Google, Avoid 'zero sum ​​game'!

Jakarta - Previously, in the context of the 'war gadgets' Apple the upper hand against Samsung, for victory in the courts in the United States (U.S.). But apparently the advantage did not last long. Apple turns to test their maps app on iOS 6, the latest operating system update their gadgets.

The test was carried out to replace Google maps, which has been the default maps application on iOS. In the release of Apple's maps, there are many complaints from users. Many locations are annotated with the false, and potentially lead users astray maps.

Apple CEO Tim Cook had to apologize for maps on Apple iOS 6 is not working properly. In addition, Tim Cook also invited users to use Google maps on safari web browser on iOS.

Why is Apple so 'stubborn' replace Google maps, which is an application that has been highly tested, with the application of their own who has not been tested?

Apple thermonuclear war strategy

Just for reminder, Apple has hatred and animosity towards Google. Apple alleges that Google's Android was stolen. Actual allegations absurd, since Google bought Android from open source companies, and its own Android kernel is Linux, which is an open source product made by Linus Torvalds

As this is Apple's strategy for dealing with Google:

1. Google's business allies dragged to court. Android is open source, it is not possible didispute by Apple because it can not be patented. But the android user, such as Samsung, which can be prosecuted.
2. Develop its own software to replace the toolbox and applications made by Google.

Context replace Google maps with applications homemade maps are the implications of a thermonuclear war second point. From the information we collect, Apple not only plans to expand the maps, but even further.

They are developing a standalone search engine, and the Siri app on iOS is a sort of 'intermediate' to achieve a product search engine that. Apple is also allied with Twitter, and integrates Twitter into the iOS and MacOSX their latest, in order to block the expansion of Google+. Apple also heavily cloudnya develop their own services, in order to block the Google drive.

Of course, Apple's desire to replace all Google services on their platform legitimate. However, the case of Apple's maps, where many users are complaining. Is a very valuable lesson.

In the IT world, even if a software product enters beta stage though should not have bugs sefatal it. It should encourage Apple to reconsider its cooperation relationship with Google.

Synergy Germany & France

Diplomatic relations between Germany and France can be a lesson to Apple and Google. For hundreds of years, Germany and France are involved in armed conflicts. Starting from the Napoleonic Wars, World War I, and World War II. However, in the end, they worked together in the EU government in Brussels.

All in order to avoid the recurrence of war in Europe. They also jointly build Euro zone, which unfortunately is a bit problematic now. In addition, Germany supports the French officials usually nominated in the European Commission bureaucracy, and vice versa. Germany and France also jointly vetoed a NATO command center in Brussels, as the U.S. plans to invade Iraq.

However, both countries are competing heavily in trade, tourism and education. We'll see TGV competition versus DB, versus Mercedes Peugeot, Renault versus BMW, Lufthansa versus Air France, and the University of Paris (Sorbonne and others) versus the University of Berlin (Freie and Humbolt).

This shows that although the two countries to avoid 'zero sum game', but they still compete in a variety of fields.

My advice, Apple and Google take the model of the German-French relations as a model of their relationship. As long as Apple has done with Microsoft, and Samsung also have actual hardware in the field.

Apple should be realistic and acknowledge that the application made by Google's services are still appropriate for use on their platform. Meanwhile, Google and Samsung also have to continue to produce innovations that fresh in their gadgets, and they've done it in the latest designs. Innovations that will prevent Google and colleagues from prosecution by Apple.

Which is Best For User?

I appealed to Apple, grave way paradigm 'thermonuclear war' nuanced 'zero sum game'. Model 'asymmetric competition' German-French style is much more realistic to implement. I believe Google itself is always ready with a model of a relationship like this.

In this context, Tim Cook had to take a stand. Steve Jobs era is over, and he is free to determine the direction of the management policies of Apple, which may be different from what has been outlined Jobs.

After the victory Apple over Samsung in U.S. courts, Tim Cook and Larry Page had a meeting. Although not very clear what the agreement between the two parties, is expected in the future there will be meetings to generate productive agreement between the two parties.

Users will further benefit from the synergy like this, because it will be more features and innovations that can be used. With a 'zero sum game', users will be disadvantaged because innovation will stop altogether. If passed, the two companies will run out of energy to eliminate hatred objectivity.

I'm sure many iOS gadget users who really want to keep it to use the application, service / service Google. Meanwhile, many users of Android gadgets, which also remained faithful to use a laptop or desktop MacOSX.

They, the user, are entitled to the best stuff from Apple and Google to the synergy between the two. Competition-style 'German-French' between Apple and Google it will be more beneficial user, because it will be more and more innovations that grew out of it.

Posted in: Software