Video Game Industry Under Storm Clouds

When recruited as chief executive at Atari in 2008 , Jim Wilson intends to change the future of gaming companies are very popular in the 1980s . In 2010 , Wilson made ​​the Atari as a publisher of digital games for iOS and Android .

" I want to work with all levels of management and our global executive team to develop strategies online and traditional publishing while increasing the value of the Atari brand , " Wilson said about his appointment , in 2008 .

But the future is not as bright as expected . At the beginning of this year , Atari declared bankruptcy .

Since changing its business focus from traditional games to the mobile device game , Atari actually never recorded a great achievement . It currently publishes mobile games Atari Greatest Hits , Outlaw , Breakout , and Asteroids Gunner .

But the storm has always had a way to hit the company . This is not an attack on the first Atari . The company had a very big hit when the crisis hit the video game industry in the 1983-1985 era .

Too many consoles currently available that make this industry collapsed . Not only that . Hit by the popularity of the video game industry in a computer game . Some popular games are expected to drop in the market instead . Among these are the games Extra terrestrial ( ET ) and Pac - Man on the Atari 2600 console .

Billy alias failed to make business Atari ET totals were dimmed . Atari is regarded as the biggest player when it previously had to spend U.S. $ 25 million to license ET . After failing miserably , Atari had to bear the debt burden of U.S. $ 536 million .

Atari also mean ruination ruination the video game industry . The industry's net income of U.S. $ 3.2 billion in 1983 dropped sharply to only U.S. $ 100 million in 1985 .

New video game revival occurred in the 1990s , when the Nintendo Entertainment System ( NES ) appears . Presence players evoke optimism in the industry , including gaming enthusiast , as a game developer back alive .

But the global financial crisis that began in 2007 also affected the business of video games . Research from NPD states that the sale of video games ( console plus games ) in May , down 25 percent , compared to May last year .

At the May 2013 video game sales reached U.S. $ 386.3 million . While last year had sales of U.S. $ 517 .

Not only consoles and games , software sales were down 31 percent to U.S. $ 175.1 million from U.S. $ 254.3 million .

In addition to purchasing power that has not been recovered , NPD also highlighted that sales are down significantly reflecting the already saturated market . NPD estimates that this trend will occur until several months into the future .

" Free to play games are accessible to anyone who would also undermine the retail market . Pressure is still going to be issues and could lead to reduced profits , " said NPD in his research .

However , NPD stated there is still hope for the video game industry . Plan to release a new console such as Xbox and Playstation 4 One could mendongrak market interest and profit returns .

" What happened today is a generational change . Been seven years this generation enjoy the Playstation 3 and Xbox so it is time for a new system , " said Shuhei Yoshida , President of Worldwide Studios , part of Sony Computer Entertainment , as reported by Forbes .

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