Thursday, October 24, 2013

Microsoft Will 'Remove' Brand Nokia


CALIFORNIA - Post-acquired Microsoft, Stephen Elop thinks that the software giant will 'throw' Nokia as a smartphone brand.

Even so, Elop acknowledged that the two companies have not decided perilah brand choice for smartphone products.

"What we putusakan is what will happen to the brand," Elop said as reported by T3, Thursday (10/24/2013).

"Because we do not decide what brand will be strong for smartphones, the work ahead. And of course where a more positive way to the consumer, what is the best message to be successful,"

To note, Elop is one of the favorites to replace the figure of Steve Ballmer.

"Microsoft as a company certainly has a lot of brand: Xbox, Office, Surface, and much more. We have brands like Lumia. So we have decided to step up from a brand perspective, "he said.

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