Friday, October 4, 2013
Show Ads, Instagram Give Users Options
Instagram users will see the content of the ad in the months ahead . This was done in an effort to make money from the popular photo sharing service .
Content first ad will be displayed for users in the United States . In a publication on the company's official blog , Instagram stated that the ad could be a photograph or a video of the brand owner .
Nevertheless , Instagram gives users an option if there is no want to see the ad . " If you see an ad that is not liked , you can hide it and give you feedback on something that feels uncomfortable , " wrote Instagram .
In addition to Facebook and Twitter , Instagram also began to be used to promote a variety of products or services for corporate brand owners .
Social networking services that previously did not show ads , often received harsh criticism from users when the service started advertising stalls .
However , Instagram should start looking for money from their services to support the operational costs and devise future business strategies . Because of all this , Instagram can not make a dime out of service , and simply rely on the funding from investors .
Moreover , business ads in mobile applications is currently growing pesar . According to research firm eMarketer , the predicted global brand owners spend 10 billion dollars on advertising in social networking internet .
Facebook is one of the companies that made it big in the advertising business on mobile devices .
Internet social networking site posted a revenue of 1,813 billion U.S. dollars in the second quarter of 2013 . Greatest contribution comes from advertising , which amounted to 88 percent .
Facebook advantages of advertising in the second quarter of 2013 reached 1.6 billion U.S. dollars . The company said 41 percent of that amount or 656 million U.S. dollars generated thanks to advertising on mobile devices . This means , Facebook mobile advertising revenue grew 30 percent from the first quarter of 2013 .
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