Try Defend Consumers, BlackBerry Release Open Letter

BlackBerry trying to reassure consumers and investors about the future of the company . One way they do is to menggeber open letter .

The letter displayed in prominent newspapers in several countries , including The Washington Post and the Wall Street Journal . Total letters , the ' decorate ' 30 newspapers in 9 states .

What is the contents of the letter ? According to Frank Boulben , Chief Marketing Officer BlackBerry , as reported by WashingtonPost , Tuesday ( 10/15/2013 ) , here BlackBerry basically want to convince consumers that ivestor and beyond discussions of acquisition , the company will continue its support to the individuals , businesses and government customers .

The Canadian company has admitted that they are facing difficult conditions . " No doubt , this is the challenging times for us and we do not want to underestimate the situation and the constraints that exist , " I had them .

However, although still supporting handsets with BlackBerry 10 platform , they said the focus will be on the company's overall hardware and software products outside the realm of smartphones .

In addition to the news of the acquisition , as is known , BlackBerry lately had to face bleak future . In addition to the dismissal of thousands of employees , the BlackBerry also reported a loss of nearly USD 1 billion .

But with all the bad news that hit them , BlackBerry still has ' fresh air ' , at least according to the letter in question .

BlackBerry said that they had a big budget and a debt -free balance sheet . Structuring plan was they scroll with the aim to cut costs by 50 % .

Posted in: Gaadget