Fantastic, Samsung Promotion Fund exceeds Iceland

Samsung is well known as one of the companies that aggressively promote their products through advertising and other marketing activities . This tradition since long , and each year , Samsung increased its marketing funds so that their products known to the public .

In 2013 , Samsung is predicted to spend 14 billion dollars for the marketing activities . It 's not all targeted to increase sales of the product , but aims to further popularize Samsung products than its competitors .

Samsung marketing funds this year , greater than the per capita income of the country of Iceland . And , much greater than the value of Google's acquisition of Motorola for 12.5 billion U.S. dollars in 2012.

Samsung often publicize the brand and its products in the media , ranging from television , cinema , billboard , to the sporting events and the arts . " Next Big Thing " and " It's Time to Change " is a phrase that is often used in the Samsung campaign .

According to Thomson Reuters data , of the total annual revenue , Samsung spends 5.4 percent to fund marketing , Apple spent 0.6 percent , 3.5 percent and General Motorol .

Samsung marketing costs is fairly large due to the South Korean company has a broad product portfolio . They make mobile devices , personal computers , cameras , home appliances up .

In a statement to Reuters , Samsung said it would " continue to harness the power of the brand to maintain growth momentum and focus to optimize marketing activities . "

Samsung Mobile Business Head , J. K. Shin said , marketing is doing has made the Samsung smart phones become the most preferred brand in the world . " Now we will move from the most preferred brand to become one of the most aspirational brands in the world , " he said .

A professor of Seoul National University , Oh Jung - suk argues , Samsung marketing is too much focus on projecting their images aspire to be innovative and cutting edge . " They failed to efficiently bridge the gap between aspirations and how consumers actually respond to the campaign . 's Got to be more in tune , " said Jung - suk .

While Samsung has become the biggest advertiser in the world , but Samsung's global brand value has not been able to compete with Apple in the technology industry .

According to data from Interbrand brand consultancy in South Korea , in 2012 and Samsung spend 4.3 billion dollars to the marketing and making its global brand value of 39.6 billion U.S. dollars . This figure is less than half the value of the Apple brand that only spends about 1 billion U.S. dollars for marketing .

However , in terms of sales , products of Samsung's mobile devices much larger than Apple's . Research institute Gartner noted Samsung is still the biggest smartphone manufacturer in the world . The market share of South Korean firms reached 31.7 percent , up from 29.7 percent in the second quarter of 2012.

The second largest smart phone manufacturer Apple still occupied . However , the market share of the iPhone that uses the iOS operating system should be decreased to 14.2 percent , from 18.8 percent in the second quarter of 2012 .

Posted in: Gaadget